Albion Vietnam, established in 2008, has completed work on a spacious, modern commercial photography studio in Thu Duc District, 35 minutes north of and convenient to central Ho Chi Minh City, Vietnam. The new 28,000 sq. ft. facility includes 15 newly designed room sets, two sweeps, office, warehouse, prop storage and a construction/paint department. Managed by Rainny Luong the staff of 30 includes photographers, interiors designers, videographers, image processors and retouchers as well as carpentry, paint and warehouse talent. Upgrades to lighting, cameras, computers, software and the prop department are included. Services provided include studio and location/factory photography, videos, 360 capture, complete post image processing, Photoshop editing/merging and retouching. CGI imaging is planned for 2022. The High Point based parent company Albion Associates supports the Vietnam operation with video editing, complete CGI services as well as studio set design.
Albion Associates is honored to be awarded the Vendor of the Year Award for Floor & Decor. Dave Dickerson, Mike Pritchett, Gina Cooke and Robin Moore who are important players in Albion’s Floor & Decor team attended the annual vendor banquet that Floor & Decor hosted in Atlanta to accept the award. Albion Associates has played an intricate role in Floor & Decor’s rapid growth and the entire Albion team is honored to receive this award!
Furniture Market time can be extremely stressful, setting up your showroom, getting your new product to your High Point showroom on time, planning meetings, and the list goes on. Let Albion alleviate some of the stress by sending your new product to Albion’s Studio for your Market Advertisement needs. Albion Associates has a long running history of providing high quality room scene photography that is used to market the newest furniture lines. You may not know that Albion can also handle the layout design and even the process of submitting ads to Market publications. Albion has designed and submitted ads for the High Point Market Pocket Guide, the High Point Market Resource Guide, Market Invitations, and even Furniture Today and Furniture World publications.
These are a few examples of ads that were photographed, designed and submitted by Albion. If you are looking to eliminate some of the stress associated with Market, Albion is here to help!
Creating The Beach Environment
When a product requires several specific environments sometimes it makes sense to schedule a single day of shooting and rely on digitally merging a few of the scenarios into the perfect environment. The marketing team for this particular company wanted to show the many ways this product could be used. A lake environment, back deck space, driveway car washing location, beach environment and camping environment were all needed to show the many different uses for this versatile product. Economically it didn’t make sense to schedule models and locations to fit every scenario. Instead, Albion designers found a lake location that was a short drive for our client that fit the majority of the scenarios requested. The scenarios that could not be achieved at the location were shot specifically for a digital merge. This beach scenario was setup while at the lake location, propped, lit and composed so that it could be successfully super imposed into a beach scene.
Creating The Camping Environment
The camping scenario was requested after the lake location shoot. Pairing the right model shot from that shoot with the appropriate stock environment, we were able to create an image the appealed to the camping community and showed how this product could be used in a camping environment. With just one additional studio shot of a dirty cooler, we were able to create this scenario eliminating the need to book models and pay a second location fee for an additional day of shooting.
The ability to utilize photoshop to digitally merge the model and props into the proper environment, Albion was able to cut this particular shoot down to a single day at a single location. Obviously there are expenses associated with finding the perfect stock image and retouching the product, props and model into another image, but that expense pails in comparison to having to hire models for an additional day and having to book a separate location to get the shot.
The Albion Post Production Team loves a challenge. How can Albion’s retouching abilities help with your next photography project? Check out Albion’s Digital Imaging Services to see other ways Albion uses Photoshop to help clients.